TenT Restaurant

Category:
Visual Identity,Packaging

Designer:
Du Lei

Motion Designer:
Hu Haoran

Year:                
2022

Over the past three years, people's living spaces have been drastically compressed, and their lifestyles have been abruptly transformed. A short excursion around the neighborhood has proven to be more fulfilling than a long journey across the sea. Every time people set out, it is a process of pursuing freedom.

TenT, a brand of family tent restaurants, is scattered on the outskirts of the city. It takes root at the foot of snowy mountains, keeps company by the lakeside, and also appears like stars falling on the vast grassland. It encourages people to go outdoors, get close to nature with their families, and savor the beauty of life.
We have reconstructed the letter "T" in the shape of tent frames, creating various tents that exude a sense of relaxation and freedom. Each tent is also like an arrow, guiding us to set off at any moment, head for the mountains and fields, chat freely in the wilderness, touch the dewy green grass, and hold a handful of the warm breeze.



三年来，人们的活动空间被急剧压缩，生活方式也被暴力折叠。漂洋过海不如周边小野来的实在，人们每一次出发，都是一次奔赴自由的过程。

TenT，一个亲子帐篷餐厅品牌，散落在城市近郊。它会扎根在雪山脚下，会相伴在湖边，也会化为星斗，落在茫茫草原。它倡导人们走向户外，与家人一起亲近自然，感受生活。
我们把「 T 」像帐篷骨架一样重构，搭建成形态各异的帐篷，松弛且自在。而每一顶帐篷也是一个箭头符号，指引我们随时出发，奔赴山野，在旷野中谈天说地，摸摸露湿的青芜，再抓一把温热的风。

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