Visual Identity,Packaging,Product,User Experience
Art Designer:
Du Lei
Designers:
Feng Jiali,Tutu
Year:
2025
Since its establishment, TAORE has presented contemporary talismans to many visionary individuals across North America and launched its debut collection, the "Octagon Collection". Centered on an octagonal tube design, this collection allows for free combination and matching of energetic crystals. This year, TAORE has expanded its availability to the Greater China region, and will continue to push the boundaries of materials and design in the future to deliver richer, high-quality wearing experiences to more users worldwide.
DOD has been deeply involved since TAORE’s inception, supporting the brand in building a comprehensive brand system across all dimensions, including brand identity, industrial design, packaging, and official website design. We have established the octagon as TAORE’s core brand symbol, using it as the foundation to develop a clear visual framework, and further extending this symbol into product industrial design — achieving deep alignment between the brand’s spiritual core, visual identity, and product form. In terms of brand style, we aim for TAORE to embody the international sophistication of modern jewelry design while embracing profound Eastern philosophy and intrinsic energy, thereby showcasing a unique brand charm from a global perspective.
TAORE道然，是一个探索能量美学与东方哲思的现代饰品品牌，由华人独立设计师 2024 年在纽约创立。品牌原创提出「隐能量 INNERGY」风格 —— 将天然能量材质融入几何形态，构筑兼具灵性共鸣与设计美学的能量场。
自成立以来，道然已为北美众多远见之士呈献现代护符 ，推出了首个系列作品——「Octagon Collection八边系列」。该系列以八边筒为设计核心，支持能量水晶自由组合搭配。今年，道然已向整个大中华区开放销售，未来将持续探索材质与设计边界，为全球用户提供更丰富、优质的佩戴体验。
DOD从品牌初始便深度参与，从品牌识别、工业设计、包装到官网设计等全维度，为其搭建完整品牌体系。我们将八边形确立为品牌核心符号，以此为基础搭建清晰的视觉秩序，并进一步将这一符号延伸至产品工业设计之中，让品牌在精神内核、视觉识别和产品形态形成深度统一。在品牌风格上，我们希望道然既具备现代首饰设计的国际化质感，也蕴含深邃的东方哲思与内在力量，在全球视野下呈现独特的品牌魅力。