SCINST

 Category:
Visual Identity,Packaging,User Experience Design

Art Designer:
Du Lei     
 
Designers:
Du Lei,Zhang Senxiang,Feng Jiali,TuTu

Year:
2024
Year:
2024Stemming from a deep passion for cycling and a yearning for nature, SCINST CedarStone is a technology innovation brand dedicated to the research and development of cycling products and services, crafting a more professional and comfortable sports experience for customers. The brand encourages cycling enthusiasts to explore nature, feel the pulse of the earth, walk alongside cedars, and converse with rocks. It believes that every ride is an exploration of the unknown, and every challenge is a transcendence of oneself.

We have adopted the most primitive hexagonal design language in digital displays to construct our brand's visual system, paying homage to time and conveying our brand attributes. The brand logo comprises multiple hexagons, symbolizing both the resilient personality of a cedar tree and an arrow signifying departure. The Ground Series, our inaugural cycling computer, boasts a brand-new UI design and robust interactive features, igniting the passion of every cycling enthusiast. The visual design of "00:00 Start Timing" also serves as a reminder for users to embark on a new journey.For packaging design, we've opted for photographic images as covers, with blurred motion perspectives that mimic the scenery seen through a cyclist's eyes. Gone are the sterile product images of electronic devices; instead, we offer an immersive sense of being there, as if the user is part of the scenery itself.



一切源自对骑行运动的热爱和对大自然的向往，SCINST杉石是一个科技创新品牌，专注于骑行运动的产品研发与服务，为客户打造更专业更舒适的运动体验。品牌鼓励骑行爱好者们探索自然，感受大地的脉动，与杉树同行，与岩石对话。品牌相信每一次骑行都是对未知的探索，每一次挑战都是对自我的超越。

我们选用了数字显示最原始的六边形设计语言，构建了品牌的视觉系统，是对时间的致敬，也传达了品牌属性。品牌标志是由多个六边形构成，既是代表品牌坚毅个性的杉树造型，也是一个代表出发的箭头符号。Ground Series是品牌推出的第一款骑行码表，全新的UI设计和强大的交互功能，将会激发每一位骑行爱好者。00:00计时开始的视觉设计 ，也提醒用户应该开始新的旅程了。我们选择使用摄影图片作为包装设计封面，模糊的运动视角正好模拟了骑行者眼里的风景，不再是电子产品冰冷的产品图，而是有着身临其境的场景感，仿佛身在其中。

DOD

Works