DOD

Works                

          Index        

                    Info


86 VISON







Category:                       Visual Identity
Designer:                       DuLei
Motion Designer:      Hu Haoran
Year:                                 2022Numbers are the fundamental tools for measuring time, precise but lacking in warmth. After the invention of photographic equipment, it has helped us record time, making it tangible in our minds. With the power of light, it tells the people of the future about the sudden rain on a sunny day, the sun, the moon, the mountains, and the rivers of that moment.

86VISION is a visual photography agency founded by two female photographers born in 1986. Spanning across the fields of art, humanities, advertising, journalism, etc., it has contributed to National Geographic and also provided advertising support for brands like Volkswagen. On the occasion of the 10th anniversary of the establishment of the studio, we have upgraded its brand visual identity.By simulating the extension and retraction of the camera lens, we have created two changing concentric circles. Through the variation of the amount of light entering, we have calculated and presented different colors. Coupled with the reversal of the time pointer, it is as if there is a dialogue between time and light and shadow. Freezing the moment, the numbers "8" and "6" are presented.


数字是丈量时间的基本工具，精准但缺乏温度。摄影设备发明后，它帮助我们记录时间，让时间在脑海中具象化。借助光的力量，它把当时的晴天骤雨、日月山河，讲述给未来的人。

86VISION是一家视觉摄影机构，由两位86年的女摄影师创办。跨越艺术、人文、广告、新闻等领域，曾为国家地理供稿，也为大众等品牌提供广告支持。在工作室成立10年之际，我们为它升级了品牌视觉。我们通过模拟镜头伸缩，创作了两个变化的同心圆；通过进光量的变化，演算色彩的呈现；再配合时间指针倒转，仿佛是时间与光影的对话。定格瞬间，「8、6」呈现。