qaqaco

Category:
Visual Identity,Packaging,Spatial Design,Exhibition

Art Designers:
Du Lei

Designers:
Huang Ke,Tutu

Project Manager:
Yu Sheng,Liu Jiayan

Year:
2025

In April 2025, we crafted a full-spectrum brand visual identity and spatial exhibition system for qaqaco, a fresh snack brand. As the fresh snack sector booms with growing popularity, we leveraged minimalist symbols and a cohesive color palette to build a highly distinctive brand visual presence.

Hailing from Chengdu, qaqaco has expanded its footprint across multiple physical stores. We adopted the trapezoidal shape of a shopping basket as the core visual motif, and selected a vibrant green that epitomizes freshness and health as the brand’s primary color—integrating it seamlessly across brand imagery, packaging, exhibition displays, and in-store fixtures. By aligning the online visual experience with the offline store environment, we achieved a consistent, vertically integrated brand recognition system.


2025年4月，我们为新鲜零食品牌“qaqaco洽小可”，打造全套品牌视觉与空间展陈体系。新鲜零食赛道热度正盛，我们仍然使用简洁的符号和统一的色彩，去搭建整个品牌的视觉系统。

源自成都的洽小可，已布局多家门店。我们以购物篮梯形为核心视觉符号，选择更为自然质朴的灰绿色为品牌主色，贯穿形象、包装、展陈及道具全场景。打通线上视觉与线下门店的连贯体验，完成垂直识别。

DOD

Works