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pepper gelato temperature








Category:                       Visual Identity,Packaging,Art Direction,Exhibition
Art Designer:                DuLei
Designer:                       DuLei,Huang Ke,Xixi,Hu Haoran
Year:                                 2023In July, during the peak of summer, we launched a pop-up action titled "Quantified Temperature" at COSMO Chengdu for pepper gelato, inviting the public to experience how temperature shifts transform flavor perception. pepper maintains an exacting temperature control—a deviation of over 2°C alters the taste entirely. Built on precise data points—[85°] Pasteurization, [-45°] Freezing, [-18°] Storage, [-12°] Display, [-8°] Make, [4°] Soak—we randomly varied temperatures on-site, allowing customers to discover their ideal °C in the moment.
Visually, the entire space was composed of representative numerical values, with the °C symbol floating up and down amid fixed numbers—seeking uncertainty within certainty. We set aside our own brand typeface and colors for pepper, embracing a purpose-driven yet rule-free experiment.

For the store design, we chose lightweight materials—air films and minimal metal—to enable high customizability and on-site assembly. Graphic visuals were fully expressed across props: the themed backdrop, the P-shaped arch, the black mascot, plastic platforms, inflatable cushions and bags, transparent raincoat uniforms—everywhere saturated with numeric symbols of temperature.


七月盛夏，在成都COSMO，我们为pepper gelato发起了一项名为「口感量化」的快闪行动，让大众感受温度变化给食物带来不一样的味蕾体验。pepper对温度有着非常精准的管控，2℃以上的偏差就会带来不同的口感。「85°」 Pasteurization、[-45°」 Freezing、[-18°」 Storage、[-12°」 Display、[-8°」 Make、[4°」 Soak，在这一恒定的数据下，通过随机调配温度的变化，现场让客户感知不一样的体验，以此找到自己当下最想要的℃。
视觉方面，今全部由代表性数值构成，在恒定的数值下，℃符号上下浮动，在确定中寻找不确定性。我们抛弃了自己为pepper创作的品牌字体和色彩，一切只为这场有目的无原则的实验。

店铺设计我们选择了轻质材料:气膜和少量金属，以达到高度的定制性和现场组装要求。平面视觉在现场道具中得到了充分的发挥，主题背景，P字母拱门，黑色IP形象，塑胶地台，充气抱枕和背包、透明雨衣工作服，随处充斥着象征温度的数字符号。