Kinglomo

Category:
Visual Identity,Packaging

Art Designer:
Du Lei

Designers:
Du Lei,Xixi,Hu Haoran,Feng Jiali

Year:
2023

Kinglomo, a renowned snack chain brand in Hunan, specializes in fresh snacks with short shelf lives. By strictly controlling every link from production to sales, it ensures the freshness and taste of its products, thereby gaining consumers' trust and rapidly rising to prominence. At Kinglomo, we believe that by offering consumers better product value, the brand will become more valuable.

This brand reinvention is precisely tailored to align with the next phase of our comprehensive development, ushering in revolutionary changes across brand image, product mix, and store functions. We've adopted a more streamlined and unified design aesthetic, starting with a logo that is strongly associated with the food attribute, making our brand image clearer and more memorable. This design language transcends age groups, appealing to a broader spectrum of consumers. In terms of packaging, we prioritize showcasing the freshness and premium quality of our products, leaving only brand recognition and product information to stand out. Furthermore, our innovative large-scale store format aims to offer customers a wider array of choices and enhance the shopping experience, boosting both shopping efficiency and service quality.


Kinglomo金粒门是湖南知名零食连锁品牌，专注于新鲜短保零食。通过严格把控从生产到销售每一个环节，确保产品的新鲜度和口感，赢得了消费者的信赖并快速崛起。金粒门相信为消费者提供更好的商品价值，品牌才会更有价值。

本次品牌重塑，正是为了匹配品牌下一阶段的全面发展，从品牌形象到产品结构以及门店功能都进行了革命性的改变。我们采用更加简洁统一的设计风格，从标识开始便与食品属性强关联，品牌形象更加清晰、易于记忆。这种设计语言能够跨越年龄层，吸引更广泛的消费群体。在包装呈现上，更多的去展示新鲜优质的产品，只留下品牌识别与产品信息。而全新的大店模式，是为了给消费者提供更多选择和购物可逛性，提升购物效率和服务质量。

DOD

Works