FANGFUN

Category:
Visual Identity,Signage  System

Art Designer:
Du Lei

Designers:
Du Lei,Hu Haoran

Year:
2022


The FANG FUN Art Center is one of the three landmark buildings by the lake of Xinglong Lake. Through the combination of simple "squares", "circles" and pure colors, the architect has made the building look concise, abstract and lively. This is an art base built for children and teenagers in Tianfu New Area. Various international art exhibitions and art activities are held here, where people can experience the collision of art, design and culture.
We have adopted the design concept of "Suprematism", deconstructed and reconstructed the basic graphics, and established a complete visual system. The continuous arc shape, high-saturation colors and free layout bring a relaxed and interesting sensory experience, making it different from traditional art galleries.

Through the simple displacement of the deconstructed basic graphics, we have obtained the LOGO graphic of the initial letter "F". The standard characters, which are a mixture of Chinese, English and Pinyin, have become easy to read and understand after sorting out the order and rhythm.

In the design of the wayfinding system, we choose to give way to the space and exhibits, weakening the shape and only retaining the functionality. The design language continues to extend the visual rules of the VI. We integrate the text layout and graphic design. The text will assist in interpreting the meaning of the graphics.



FANG FUN艺术中心，兴隆湖的临湖三大地标建筑，建筑师通过简单的「方」、「圆」和纯色搭配，让建筑显得简洁、抽象、明快。这是天府新区为少年儿童打造的艺术基地，各类国际性艺术展、艺术活动在此举办，大家在这里感受艺术、设计和文化碰撞。

我们沿用「Suprematism」的设计理念，对基础图形进行解构与重组，搭建出整套视觉系统。贯穿的弧形、高饱和的色彩、自由的版式，给人轻松、趣味的感官体验，让它有别于传统美术馆。
基础图形解构后的简单位移，让我们得到了首字母「F」的LOGO图形。中文、英文、拼音夹杂的标准字，经过梳理顺序与节奏，变得易读易懂。

导视系统设计我们选择为空间和展品让路，弱化造型仅保留功能性。设计语言继续延伸VI的视觉法则，我们把文字排版与图形设计结合为一体，文字会辅助解读图形的意义。


 




DOD

Works